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Discover Articles on Sales Performance, Business Development, and Growth Strategies


I Commented “PROMPTS” So You Don’t Have To
Thousands are commenting “PROMPTS” hoping for an AI shortcut to sales. I did it so you don’t have to... and what I found says everything about the state of sales performance in 2025. This article breaks down exactly what’s inside these viral prompt packs, why they’re not the answer, and what founders actually need to fix first. No BS. No gimmicks. Just the truth — and a clear path to building a sales engine that performs.
Ray lang
Sep 115 min read


Success Starts With Performance… Not Coercion
Professional services don’t lose opportunities because of expertise — they lose them in the gaps between conversations. Proposals left unanswered, forecasts that miss reality, and margins eroded by discounts all point to the same issue: performance. Success doesn’t come from pushing harder, it comes from working smarter. Structure and clarity turn conversations into conversions, and conversions into sustainable growth.
Ray lang
Aug 285 min read


Want to Convert More? Start With Qualification, Not Persuasion
Reputation gets you in the room — but it’s qualification that wins the client. The best firms don’t just gather facts; they uncover the real ‘why’ behind every decision. When you listen more than you talk, clients feel understood — not processed. That’s what turns conversations into lasting relationships, and relationships into growth. This article reveals why elite firms treat qualification as the backbone of sustainable success.
Ray lang
Aug 224 min read


How to Handle Sales Objections and Make Them Your Secret Weapon
Objections aren’t roadblocks—they’re your secret weapon. Learn to spot them early and turn “maybe” into momentum.
Ray lang
Mar 225 min read


The"Dead Horse" Theory—But Where’s Sales Hiding?
Businesses keep throwing money at marketing, hoping to fix sales problems. Stop flogging a dead horse—optimise sales first, scale second!
Ray lang
Feb 276 min read


Sales Improvement: The No.1 Growth Lever Businesses Overlook
More leads won’t fix bad sales. The Good convert, The Bad struggle, and The Ugly waste budgets. Sales performance is the real game.
Ray lang
Feb 256 min read


Sales Conversions: The Metric That Drives Real Revenue Growth
Leads mean nothing without conversions. If your sales process is weak, no amount of marketing spend will save you. Time to fix it.
Ray lang
Feb 214 min read


Due Diligence: How to Evaluate Marketing & Sales Investments
Most businesses waste money on flashy marketing that doesn’t convert. Learn to spot the red flags and invest in real revenue growth.
Ray lang
Feb 195 min read


Beyond the Funnel: The Reality of Ineffective Marketing Efforts
Marketing without strong sales is just noise. Sales without strategy is just wishful thinking. Too many businesses throw money at lead gener
Ray lang
Feb 184 min read


How to Handle Sales Objections? The 3 P’s—People, Product, Price
Effortlessly transform sales objections into opportunities. Discover how to handle People, Product, and Price challenges with confidence.
Ray lang
Jan 299 min read


Yesterday, Today, or Tomorrow? A Founder’s Critical Decision
Hiring staff is critical, but timing is everything. Discover how to scale strategically and build a sustainable foundation for growth.
Ray lang
Dec 12, 20244 min read


The Ultimate Guide: Building a Sales Process for Performance and Sustainable Growth
A robust sales process builds trust, drives growth, and boosts success. Explore our ultimate guide to craft yours today!
Ray lang
Dec 10, 20246 min read


Are You Truly Listening? The Qualification Stage of the Sales Process
Qualification in the sales process is the foundation of trust and understanding. Learn how listening drives sustainable growth.
Ray lang
Dec 6, 20244 min read


Harnessing Data Driven Insights: Smarter Decisions for Sustainable Growth
Transform your business by understanding how KPIs and analytics can drive data-driven decisions, empowering smarter growth strategies.
Ray lang
Nov 5, 20245 min read
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