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Discover Articles on Sales Performance, Business Development, and Growth Strategies


I Commented “PROMPTS” So You Don’t Have To
Thousands are commenting “PROMPTS” hoping for an AI shortcut to sales. I did it so you don’t have to... and what I found says everything about the state of sales performance in 2025. This article breaks down exactly what’s inside these viral prompt packs, why they’re not the answer, and what founders actually need to fix first. No BS. No gimmicks. Just the truth — and a clear path to building a sales engine that performs.
Ray lang
Sep 115 min read


The"Dead Horse" Theory—But Where’s Sales Hiding?
Businesses keep throwing money at marketing, hoping to fix sales problems. Stop flogging a dead horse—optimise sales first, scale second!
Ray lang
Feb 276 min read


Sales Improvement: The No.1 Growth Lever Businesses Overlook
More leads won’t fix bad sales. The Good convert, The Bad struggle, and The Ugly waste budgets. Sales performance is the real game.
Ray lang
Feb 256 min read


Measuring the Real Impact of Sales and Marketing ROI
Stop chasing vanity metrics. Real ROI means aligning sales & marketing and measuring revenue—anything else wastes your budget.
Ray lang
Feb 244 min read


Sales Conversions: The Metric That Drives Real Revenue Growth
Leads mean nothing without conversions. If your sales process is weak, no amount of marketing spend will save you. Time to fix it.
Ray lang
Feb 214 min read


Sales and Marketing alignment: Why It’s Non-Negotiable for Growth
Sales and marketing alignment boosts revenue, lead quality and ROI. Align your strategy to drive scalable growth and outperform competition.
Ray lang
Feb 193 min read


Due Diligence: How to Evaluate Marketing & Sales Investments
Most businesses waste money on flashy marketing that doesn’t convert. Learn to spot the red flags and invest in real revenue growth.
Ray lang
Feb 195 min read


Beyond the Funnel: The Reality of Ineffective Marketing Efforts
Marketing without strong sales is just noise. Sales without strategy is just wishful thinking. Too many businesses throw money at lead gener
Ray lang
Feb 184 min read
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