Commercial Performance
Assessment
When performance becomes unpredictable, the first step is determining whether a deeper investigation is required.
Commercial Performance
Assessment
It’s a structured operational assessment based on how your business actually behaves.
The purpose is simple...
To determine whether what you’re experiencing is normal operational friction or a commercial system problem.
When performance becomes unpredictable, the first step is determining whether a deeper investigation is required.
Commercial Performance
Assessment
It’s a structured operational assessment based on how your business actually behaves.
The purpose is simple...
To determine whether what you’re experiencing is normal operational friction or a commercial system problem.
When performance becomes unpredictable, the first step is determining whether a deeper investigation is required.
It’s a structured operational assessment based on how your business actually behaves.
The purpose is simple...
To determine whether what you’re experiencing is normal operational friction or a commercial system problem.
What this assessment does
This assessment classifies the problem. It does not prescribe solutions.
It identifies patterns that indicate whether performance issues are likely caused by:
→ normal business variation
→ execution discipline
→ structural commercial failure
The output is a triage classification.
You’ll finish with clarity about whether action is needed, and if so, what level of intervention is appropriate.
——— Areas Assessed ———
Understand what's really driving your performance
Delivery
Strain
Ability to fulfil work without destabilising revenue
Decision Ownership
Clarity of responsibility and direction
Commercial Accountability
Measurement, ownership and correction of performance
Demand Flow Consistency
Reliability of opportunity creation
Conversion Behaviour
Stability of progression from enquiry to decision
Margin Discipline
Control over pricing and commercial quality
This assessment analyses how your commercial system operates across six critical areas.
Delivery
Strain
Ability to fulfil work without destabilising revenue
Decision Ownership
Clarity of responsibility and direction
Commercial Accountability
Measurement, ownership and correction of performance
Demand Flow Consistency
Reliability of opportunity creation
Conversion Behaviour
Stability of progression from enquiry to decision
Margin
Discipline
Control over pricing and commercial quality
The result is a clear triage indicating whether your performance issues stem from normal variation, execution gap, or structural failure.
Your Results
You’ll receive a clear triage outcome explaining what your answers indicate.
——— Stable Variation ———
Performance fluctuation is within normal range. No intervention indicated.
——— At Risk ———
Improvement likely achievable through internal execution correction.
——— Critical Risk ———
Indicators of a commercial system problem. Decision-grade diagnosis recommended.
The assessment is a pre-diagnosis triage that screens for symptoms.
Decision-grade diagnosis identifies the cause.
If a cause is confirmed, intervention is applied only where required.
Most businesses try to fix performance before understanding what’s actually causing it.
That’s how teams end up hiring too early, changing strategy too often, or pushing activity harder — and stability gets worse, not better.
Until the cause is understood, action is reaction.
This assessment exists to make sure the first step is the right one.
Why we start here
Frequently Asked Questions
Still Got Questions? Let’s Clear Them Up.
Most businesses don’t fail suddenly.
They become unstable.
Revenue fluctuates, decisions feel reactive, teams work harder but outcomes don’t improve, and different parts of the business stop reinforcing each other.
This assessment determines whether those signals are normal variation or indicators that the business should be investigated before making changes.
It tells you whether action is appropriate yet.
You’ll receive a triage classification showing whether your current behaviour suggests:
→ normal operating variation
→ emerging strain that needs careful interpretation
→ a situation where change without diagnosis risks making performance worseIt does not identify solutions.
It determines whether solutions should be considered.A triage is an initial classification, not a conclusion.
In medicine, triage decides whether observation, testing, or treatment comes next.
Here, it determines whether the next step is stability, internal adjustment, or formal commercial diagnosis.
The goal is not improvement yet — it is decision-grade clarity.
Because recommendations require confirmed causes.
At this stage the assessment only detects patterns.
Acting on patterns without verifying the driver often leads to unnecessary hiring, strategy changes, pricing adjustments, or increased activity that destabilises performance further.
Diagnosis is the stage where causes are confirmed and decisions become reliable.
No.
Sales results are only one visible outcome of a wider commercial system.
This assessment looks at how demand, conversion behaviour, margin discipline, delivery strain, decision ownership, and accountability interact.
The aim is to understand system behaviour, not selling ability.
Stable Variation
The business is operating within normal performance movement. No intervention indicated.
At Risk
Signals conflict. A change may help, but choosing the wrong change is likely without investigation.
Critical Risk
Performance is reacting to itself. Further action without diagnosis is likely to worsen stability.Honestly.
Answer based on how the business actually operates today.
The assessment measures behaviour, not ambition.
Accurate answers produce reliable classification.Approximately 5–8 minutes when completed with focus.
You will see your triage result immediately and receive the same result by email.
If the result indicates investigation may be appropriate, you can choose whether to discuss it further.
You won't receive sales outreach.
Contact only occurs in response to the assessment outcome and only where interpretation or next steps are requested.
The assessment screens for symptoms.
Diagnosis identifies the cause.
The assessment determines whether investigation is needed.
Diagnosis determines what must change and whether intervention is necessary.