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Discover Articles on Sales Performance, Business Development, and Growth Strategies


I Commented “PROMPTS” So You Don’t Have To
Thousands are commenting “PROMPTS” hoping for an AI shortcut to sales. I did it so you don’t have to... and what I found says everything about the state of sales performance in 2025. This article breaks down exactly what’s inside these viral prompt packs, why they’re not the answer, and what founders actually need to fix first. No BS. No gimmicks. Just the truth — and a clear path to building a sales engine that performs.
Ray lang
Sep 1, 202515 min read


Success Starts With Performance… Not Coercion
Professional services don’t lose opportunities because of expertise — they lose them in the gaps between conversations. Proposals left unanswered, forecasts that miss reality, and margins eroded by discounts all point to the same issue: performance. Success doesn’t come from pushing harder, it comes from working smarter. Structure and clarity turn conversations into conversions, and conversions into sustainable growth.
Ray lang
Aug 28, 20255 min read


Are You Truly Listening? The Qualification Stage of the Sales Process
Qualification in the sales process is the foundation of trust and understanding. Learn how listening drives sustainable growth.
Ray lang
Dec 6, 20244 min read


Lead Generation That Works: The People-First Approach
Discover lead generation strategies that prioritise relationships over transactions, driving real results with a people-first mindset.
Ray lang
Nov 9, 20245 min read
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