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Discover Articles on Sales Performance, Business Development, and Growth Strategies


The"Dead Horse" Theory—But Where’s Sales Hiding?
Businesses keep throwing money at marketing, hoping to fix sales problems. Stop flogging a dead horse—optimise sales first, scale second!
Ray lang
Feb 276 min read
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Sales Improvement: The No.1 Growth Lever Businesses Overlook
More leads won’t fix bad sales. The Good convert, The Bad struggle, and The Ugly waste budgets. Sales performance is the real game.
Ray lang
Feb 256 min read
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Measuring the Real Impact of Sales and Marketing ROI
Stop chasing vanity metrics. Real ROI means aligning sales & marketing and measuring revenue—anything else wastes your budget.
Ray lang
Feb 244 min read
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Sales Conversions: The Metric That Drives Real Revenue Growth
Leads mean nothing without conversions. If your sales process is weak, no amount of marketing spend will save you. Time to fix it.
Ray lang
Feb 214 min read
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Due Diligence: How to Evaluate Marketing & Sales Investments
Most businesses waste money on flashy marketing that doesn’t convert. Learn to spot the red flags and invest in real revenue growth.
Ray lang
Feb 195 min read
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Beyond the Funnel: The Reality of Ineffective Marketing Efforts
Marketing without strong sales is just noise. Sales without strategy is just wishful thinking. Too many businesses throw money at lead gener
Ray lang
Feb 184 min read
17
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Data-Driven Decision Making: Transforming Businesses for Growth
In today's data-driven landscape, businesses that harness the power of data analytics are poised for significant growth. Our latest article
Ray lang
Jan 108 min read
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Harnessing Data Driven Insights: Smarter Decisions for Sustainable Growth
Transform your business by understanding how KPIs and analytics can drive data-driven decisions, empowering smarter growth strategies.
Ray lang
Nov 5, 20245 min read
17
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