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Discover Articles on Sales Performance, Business Development, and Growth Strategies


I Commented “PROMPTS” So You Don’t Have To
Thousands are commenting “PROMPTS” hoping for an AI shortcut to sales. I did it so you don’t have to... and what I found says everything about the state of sales performance in 2025. This article breaks down exactly what’s inside these viral prompt packs, why they’re not the answer, and what founders actually need to fix first. No BS. No gimmicks. Just the truth — and a clear path to building a sales engine that performs.
Ray lang
Sep 115 min read


Success Starts With Performance… Not Coercion
Professional services don’t lose opportunities because of expertise — they lose them in the gaps between conversations. Proposals left unanswered, forecasts that miss reality, and margins eroded by discounts all point to the same issue: performance. Success doesn’t come from pushing harder, it comes from working smarter. Structure and clarity turn conversations into conversions, and conversions into sustainable growth.
Ray lang
Aug 285 min read


How to Handle Sales Objections and Make Them Your Secret Weapon
Objections aren’t roadblocks—they’re your secret weapon. Learn to spot them early and turn “maybe” into momentum.
Ray lang
Mar 225 min read


The"Dead Horse" Theory—But Where’s Sales Hiding?
Businesses keep throwing money at marketing, hoping to fix sales problems. Stop flogging a dead horse—optimise sales first, scale second!
Ray lang
Feb 276 min read


Sales Improvement: The No.1 Growth Lever Businesses Overlook
More leads won’t fix bad sales. The Good convert, The Bad struggle, and The Ugly waste budgets. Sales performance is the real game.
Ray lang
Feb 256 min read


Measuring the Real Impact of Sales and Marketing ROI
Stop chasing vanity metrics. Real ROI means aligning sales & marketing and measuring revenue—anything else wastes your budget.
Ray lang
Feb 244 min read


Sales Conversions: The Metric That Drives Real Revenue Growth
Leads mean nothing without conversions. If your sales process is weak, no amount of marketing spend will save you. Time to fix it.
Ray lang
Feb 214 min read


How to Handle Sales Objections? The 3 P’s—People, Product, Price
Effortlessly transform sales objections into opportunities. Discover how to handle People, Product, and Price challenges with confidence.
Ray lang
Jan 299 min read


The Ultimate Guide: Building a Sales Process for Performance and Sustainable Growth
A robust sales process builds trust, drives growth, and boosts success. Explore our ultimate guide to craft yours today!
Ray lang
Dec 10, 20246 min read


Harnessing Data Driven Insights: Smarter Decisions for Sustainable Growth
Transform your business by understanding how KPIs and analytics can drive data-driven decisions, empowering smarter growth strategies.
Ray lang
Nov 5, 20245 min read


🚀 Sales Process Improvement Strategies: 5 Ways SalDevo Helps Break Growth Barriers
Discover actionable strategies to optimise your sales process, improve team performance, and drive sustainable growth for your business.
Ray lang
Oct 9, 20243 min read
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